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Uranus, Missouri and the Uranus Fudge Factory and General Store

St. Robert, Missouri

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If you’re looking for a unique roadside attraction on Route 66, you’ve got to pick Uranus. Uranus, Missouri that is. Visit all the fun stops in the “town,” pick up fudge or souvenirs at Uranus Fudge Factory and General Store, play mini golf at Putt Pirates, and check out all of the weird roadside attractions and oddities while you’re there!

Uranus, Missouri is a kitschy town/strip mall in St. Roberts, Missouri where the weird reigns and the juvenile jokes run wild. Located on historic Route 66 there’s something for travelers of all ages, and maturity levels, here to enjoy.

Louie Keen, the self-proclaimed Mayor of Uranus, already owned the property, operating a more adult friendly roadside line of businesses when he had a new vision: a town called Uranus. So, in 2013, he started transitioning what was there to the new dream and theme.

At the heart of Uranus, Missouri is the World Famous Uranus Fudge Factory and General Store, which opened in July 2015 . The gift shop features Uranus souvenirs filled with juvenile puns, Route 66 memorabilia, road trip souvenirs, saltwater taffy, candy, drinks, and more. But the main draw is their mouthwatering fudge that comes in numerous fun flavors like blueberry cheesecake, peanut butter, mint, M&M, and traditional chocolate. Someone is always on standby, ready, willing, and able to “pack your fudge.” Because everyone knows, “The Best Fudge comes from Uranus.”

But the fun doesn’t stop there. The strip mall sized town features many other fun businesses. From an ice cream shop to an escape room to a sideshow museum to a mini golf course.

And don’t forget the roadside attractions. Uranus is filled with big weird things: look for a giant belt buckle, big neon sign, a rocket ship, a light-up Route 66 mural, the Mega Mayor Muffler Man, and more.

You won’t want to miss this Missouri Route 66 roadside attraction on your road trip through the state. So come discover Uranus, Missouri and the Uranus Fudge Factory and General Store.

Uranus, Missouri and the Uranus Fudge Factory and General Store in St Robert, Missouri

Uranus, Missouri and the Uranus Fudge Factory and General Store

5 based on 1 reviews

Address:

14400 State Hwy Z, St Robert, MO 65584

Hours:

8am-9pm, Daily

Cost:

Free

Phone Number:

(833) 487-2687

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Photos of Uranus, Missouri and the Uranus Fudge Factory and General Store in St. Robert, Missouri

Uranus, Missouri and the Uranus Fudge Factory and General Store in St Robert, Missouri
Uranus Fudge Factory and General Store in St Robert, Missouri
Fudge selection at Uranus, Missouri and the Uranus Fudge Factory and General Store in St Robert, Missouri
Uranus and Route 66 souvenirs at Uranus, Missouri and the Uranus Fudge Factory and General Store in St Robert, Missouri
Neon Route 66 mural at Uranus, Missouri and the Uranus Fudge Factory and General Store in St Robert, Missouri
Uranus, Missouri and the Uranus Fudge Factory and General Store in St Robert, Missouri
Giant belt buckle roadside attraction at Uranus, Missouri and the Uranus Fudge Factory and General Store in St Robert, Missouri
Uranus, Missouri and the Uranus Fudge Factory and General Store in St Robert, Missouri
Uranus, Missouri and the Uranus Fudge Factory and General Store in St Robert, Missouri

Know Before You Go

To make the most of your visit to Uranus, Missouri and the Uranus Fudge Factory and General Store in St. Robert, Missouri, here are some things to know before you go.

Where is Uranus Fudge Factory on Route 66?

Uranus Fudge Factory and General Store is located at 14400 State Hwy Z, in St. Robert, Missouri, right off Route 66.

There are two additional locations off Route 66 in Anderson, Indiana (1423 W. 53rd St., Anderson, IN 46013) and Richmond, Indiana (6400 National Rd. E, Richmond, IN 47374).

When is the best time to visit?

Since it’s a fully operational store, aim to visit during normal business hours, generally 8:00 am to 9:00 pm, daily. Times listed are for the town center and fudge shop. Other on-site businesses, like the Uranus Ice Cream Company, Sideshow Museum, and Putt Pirates Mini Golf may have different hours.

For photos: late morning to afternoon is good as the store signage and exterior look best in daylight. Or show up after dark to see the neon sign glow.

Where can you park?

Plenty of parking is available in the large parking lot.

What flavors of fudge can you get at Uranus Fudge Factory?

Uranus Fudge Factory offers a variety of fudge flavors that you can bring home as a sweet souvenir from your travels. Their Chocolate Fudge is one of our picks of 66 Must-Eat Dishes on Route 66 and 15 Best Route 66 Foods to Eat in Missouri. Here is a sample of flavors you might find.

Classic Flavors

  • Chocolate Fudge: rich, creamy chocolate.
  • Butterfinger Fudge: smooth fudge swirled with crunchy Butterfinger candy pieces.
  • Blueberry Cheesecake Fudge: sweet blueberry flavor blended with velvety cheesecake notes.
  • M&M Fudge: chocolate fudge packed with colorful M&M candies.
  • Toffee Bar Fudge: buttery toffee bits mixed into chocolate fudge.
  • Peanut Butter & Chocolate Fudge: a duo of peanut butter and chocolate swirled together.
  • Chocolate Pecan Fudge: smooth chocolate studded with crunchy pecans.
  • Raspberry Vanilla Fudge: a creamy vanilla base with a swirl of bright raspberry.
  • Rocky Road Fudge: chocolate fudge loaded with marshmallows and nuts.
  • Cookies & Cream Fudge: creamy vanilla fudge blended with chunks of chocolate cookies.
  • Chocolate Mint Fudge: mint layered into classic chocolate.
  • Maple Walnut Fudge: sweet maple fudge mixed with chopped walnuts.
  • Peanut Butter Fudge: smooth and nutty.
  • Dark Chocolate Fudge: deep, rich dark chocolate.
  • Vanilla Fudge: sweet, creamy vanilla.
  • S’mores Fudge: chocolate fudge swirled with gooey marshmallows and graham cracker bits.

Reduced-Sugar Flavors

  • RS Maple Walnut Fudge
  • RS Chocolate Pecan Fudge
  • RS Peanut Butter and Chocolate Fudge
  • RS Peanut Butter Fudge
  • RS Vanilla Fudge
  • RS Chocolate Fudge
What souvenirs can you buy?

Besides Fudge, Uranus sells a variety of other confections, snacks, and tongue-in-cheek souvenirs. Here’s an idea of souvenirs sold at Uranus Fudge Factory.

  • Taffy
  • Beef Jerky
  • Popcorn
  • Dip Mixes
  • T-Shirts
  • Hoodies
  • Sweatshirts
  • Tank Tops
  • Hats
  • Wooden Ornaments
  • Magnets
  • Wax Melts
  • Stuffed Animals
  • Playing Cards
  • Stickers
  • Shot Glasses
  • Mugs
  • Pint Glasses
  • Tin Signs
  • Post Cards
Is this a popular Route 66 attraction?

Yes! Uranus, Missouri and the Uranus Fudge Factory and General Store is one of the most visited attractions on Route 66. With plenty of things to do and see, this unique stops draws travelers in to its pun-filled wonderland. It is one of our picks for the Top 10 Missouri Route 66 Roadside Attractions, 66 Route 66 Attractions Worth Pulling Over For, and 66 Most Instagrammable Spots on Route 66.

Where to Stay Near Uranus, Missouri

Complete your travel itinerary and get a good night’s rest on your road trip with a stay at one of these Missouri hotels near Route 66.

Wagon Wheel Motel

The Wagon Wheel Motel in Cuba, Missouri is the oldest continually operated motel on Route 66. This iconic motel has offered lodging to travelers since 1938 and is now fully restored.

The Manor House Inn

The Manor House Inn (formerly The Lenz HoMoTel and The Lenz Manor) was built in 1903. In 1932, it opened as a motel and continues serving travelers until 1975. In 2028 it was acquired by new owners who restored and updated the property, allowing them to open their doors to travelers once again.

Attractions Near Uranus, Missouri and the Uranus Fudge Factory and General Store on Route 66

Plan Your Missouri Route 66 Road Trip

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Planning your Route 66 road trip? Our Route 66 Road Trip Planning Toolkit is your go-to resource for crafting the perfect itinerary! With over 1,300 stops, including quirky roadside attractions, historic sites, and classic diners, our toolkit helps you prioritize what matters most to you. It’s the ultimate guide to making your road trip truly unique and memorable. Ready to hit the road? Start planning your adventure now! #Route66 #Route66RoadTrip #Route66TravelPlanning

Is road trip planning driving you crazy?

Let the Route 66 Road Trip Planning Toolkit be your guide.

Are you ready to hit the Mother Road but feeling overwhelmed with planning? The Route 66 Road Trip Planning Toolkit is your one-stop solution! Spanning 2,448 miles of pure Americana, Route 66 is packed with quirky attractions, historic sites, and unforgettable experiences—so why settle for a generic, outdated itinerary? Our toolkit offers a customizable travel spreadsheet with over 1,300 stops, a detailed eBook, and a step-by-step video guide to help you craft your dream Route 66 road trip. Don’t miss out—start planning your perfect Route 66 adventure today!

Reviews & Ratings

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