Tucumcari Ranch Supply & Watson's BBQ

Tucumcari, New Mexico

PERMANENTLY CLOSED
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Tucumcari Ranch Supply & Watson's BBQ closed in April 2026 after the owners sold the property and retired.

Tucumcari Ranch Supply & Watson’s BBQ in Tucumcari, New Mexico is an old-fashioned town and country store that’s home to the best barbecue in Tucumcari.

Tucumcari Ranch Supply opened at its current location in 1980. The souvenir shop, supply store, BBQ restaurant, and museum is owned by Jimmy and Stella Watson who have operated the multi-functional business for more than 40 years after gaining outright ownership in 1983.

Today the location carries a variety of hardware items, animal and pet foods, animal health products, western clothing and accessories, food products, souvenirs, gifts, and home decor. But, most Route 66 travelers come for the food.

Over the years the Watsons strived hard to make sure their business kept up with the times. The on-site barbecue restaurant is one way they’ve ensured that customers will keep on coming. Jimmy’s father originally served barbecue here in the late eighties. In 2008, they brought the food back in what turned out to be a very wise decision.

Watson’s BBQ has been met with numerous awards and accolades through the years. It was named one of the 50 best barbecue joints in America by Yelp in 2018. It was named the New Mexico representative on Thrillist’s list of Best Small-Town Restaurants in Every State. And Travel + Leisure magazine named it the 13th-best barbecue restaurant in the United States.

Route 66 travelers stopping in for lunch have their choice from a small but mighty menu of barbecue favorites. Choose from brisket (sliced or chopped), ham, smoked link sausage, pork spare ribs, pulled pork, or turkey as a plate or on a sandwich with sides like potato salad, coleslaw, pinto beans, mac and cheese, or chips. There are also some specialty items, like a smokehouse burger, a barbecue po-boy served in a pita, or an old-school frito pie.

Eat your meal in their small dining room or take it for the road!

Last Modified:

Tucumcari Ranch Supply & Watson's BBQ in Tucumcari, New Mexico Route 66 Restaurant and Store

Tucumcari Ranch Supply & Watson's BBQ

PERMANENTLY CLOSED
5 based on 1 reviews

Address:

502 S Lake St, Tucumcari, NM 88401

Cost:

$

Phone Number:

(575) 461-9620

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Photos of Tucumcari Ranch Supply & Watson’s BBQ in Tucumcari, New Mexico

Tucumcari Ranch Supply & Watson's BBQ in Tucumcari, New Mexico Route 66 Restaurant and Store
Tucumcari Ranch Supply & Watson's BBQ in Tucumcari, New Mexico Route 66 Restaurant and Store
Tucumcari Ranch Supply & Watson's BBQ in Tucumcari, New Mexico Route 66 Restaurant and Store
Tucumcari Ranch Supply & Watson's BBQ in Tucumcari, New Mexico Route 66 Restaurant and Store
Tucumcari Ranch Supply & Watson's BBQ in Tucumcari, New Mexico Route 66 Restaurant and Store
Tucumcari Ranch Supply & Watson's BBQ in Tucumcari, New Mexico Route 66 Restaurant and Store
Tucumcari Ranch Supply & Watson's BBQ in Tucumcari, New Mexico Route 66 Restaurant and Store
Tucumcari Ranch Supply & Watson's BBQ in Tucumcari, New Mexico Route 66 Restaurant and Store
Tucumcari Ranch Supply & Watson's BBQ in Tucumcari, New Mexico Route 66 Restaurant and Store
Tucumcari Ranch Supply & Watson's BBQ in Tucumcari, New Mexico Route 66 Restaurant and Store
Tucumcari Ranch Supply & Watson's BBQ in Tucumcari, New Mexico Route 66 Restaurant and Store

Know Before You Go

To make the most of your visit to Tucumcari Ranch Supply & Watson’s BBQ in Tucumcari, New Mexico, here are some things to know before you go.

Where is Tucumcari Ranch Supply and Watson’s BBQ located on Route 66?

Tucumcari Ranch Supply & Watson’s BBQ is a one-of-a-kind Route 66 stop where an old-fashioned ranch-and-country general store shares space with a seriously beloved barbecue counter. The shop and BBQ are located at 502 S. Lake St. in Tucumcari, New Mexico, just a couple blocks off Historic Route 66 and close to I-40 for an easy detour.

Exploring Tucumcari Tonite? Check out more of the best attractions on Route 66 in Tucumcari, New Mexico.

Do the store and restaurant share the same hours?

Current posted hours are Tuesday through Saturday, 8:30 am to 3:00 pm, with Sunday and Monday closed. Since these are limited daytime hours, it’s best to plan this as a breakfast-lunch stop rather than dinner. The BBQ operates inside the store, so when Ranch Supply is open, Watson’s BBQ is serving too. If you arrive near closing, your best bet is to order food first, then browse.

Where can you park?

Parking is easy. There’s a dedicated lot right by the entrance. Even when it’s busy, most travelers find a spot without much trouble.

Is Watson’s BBQ sit-down or takeout?

Both. There are a few simple tables inside, plus a covered patio area when weather’s nice, and you can also get your order to go if you want to eat back at your motel or keep rolling.

What is on the Watson’s BBQ menu?

Watson’s BBQ offers classic smoked-meat barbecue plates and sandwiches—brisket, pulled pork, ribs, and chicken are regular favorites—paired with homestyle sides. It’s widely regarded as one of the best BBQ stops on this stretch of Route 66. The BBQ Po-Boy is one of our picks for the 20 Best Route 66 Foods to Eat in New Mexico.

Watson’s BBQ Menu

Meats

  • Brisket (sliced or chopped)
  • Ham
  • Pulled Pork
  • Turkey
  • Smoked Link Sausage (full ring, half ring)
  • Pork Spare Ribs (full side, half side)

Plates

Includes two sides, a slice of homemade bread, and a cookie.

  • 1 Meat Plate
  • 2 Meat Plate
  • 3 Meat Plate
  • 4 Meat Plate
  • Pork Rib Plate

Sandwiches

  • BBQ Sandwich (includes pickles, onions, chips, and a cookie)
  • BBQ Sandwich Plate (includes pickles, onions, two sides, and a cookie)
  • Buckey Special Sandwich (brisket and sausage combo; available as sandwich or plate)
  • Pigwich Special Sandwich (pulled pork and sausage combo; available as sandwich or plate)

Sides

  • Potato Salad
  • Coleslaw
  • Pinto Beans
  • Mac & Cheese
  • Chips

Daily Specials

  • Smoke House Burger (charbroiled burger with cheese, lettuce, tomato, pickles, onions, and special sauce; includes chips, drink, and cookie)
  • Po-Boy (pita bread with chopped brisket or pulled pork, topped with pickles, onions, and coleslaw; includes chips, drink, and cookie)
  • Smoke House Salad (spring mix with cheese, tomato, guacamole, and your choice of smoked meat; choice of dressing; includes drink and cookie)
  • Old School Frito Pie (Fritos with chili and beans, topped with cheese, lettuce, and tomato; includes drink and cookie)
  • Green Chile Cheese Burger (lettuce, tomato, onions, pickles, green chile, and cheese; includes drink and cookie)
  • The Brute (1-lb smoke house burrito with BBQ pork or beef and beans, loaded with cheese and red or green chile; includes drink and cookie)
  • State Fair Corn Dog Kids Meal (includes chips, drink, and cookie)

Low-Carber’s

  • Bare Butted Burrito (no tortilla; BBQ meat, beans, cheese, red or green chile; includes drink and chips)
  • Bunless Burger (burger without a bun; includes drink and chips)
  • Homeless Dog (chili dogs without buns; includes drink and chips)
  • Smoke House Salad (spring mix with cheese, tomato, guacamole, and your choice of smoked meat; choice of dressing)

Drinks

  • Tea or Lemonade (free refills; gallons available)
  • Can Drinks
  • Bottle Drinks
  • Route 66 Sodas

Where to Stay Near Tucumcari Ranch Supply & Watson’s BBQ

Complete your travel itinerary and get a good night’s rest with a stay at one of these Route 66 hotels in Tucumcari, New Mexico.

Blue Swallow Motel

With one of the most recognizable neon signs on Route 66, the Blue Swallow Motel is a must-add for your travel itinerary, whether you spend the night or not. The motel has been operating since 1939 and offers warm hospitality, comfy beds, a touch of nostalgia, and a convenient location near everything you’ll want to see in Tucumcari.

Motel Safari

Motel Safari is a classic 1959 Route 66 motor inn. Look for its historic camel sign, Googie architecture, mid-century modern decor, custom furniture, memorabilia, murals, and vintage billboard ads. The hotel also features modern amenities like flat screen TVs, free wi-fi, and “the best beds on the Mother Road.”

Roadrunner Lodge Motel

For a blast from the past, Roadrunner Lodge Motel is a restored 1960s Route 66 hotel with mid-century style and modern comforts. Rooms feature flat-screen satellite TVs, seating areas, and free toiletries. Select rooms play the motel’s private radio station with 1960s music and commercials and a fire pit outside allows visitors to relax and meet other travelers.

Attractions Near Tucumcari Ranch Supply & Watson’s BBQ on Route 66

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Planning your Route 66 road trip? Our Route 66 Road Trip Planning Toolkit is your go-to resource for crafting the perfect itinerary! With over 1,300 stops, including quirky roadside attractions, historic sites, and classic diners, our toolkit helps you prioritize what matters most to you. It’s the ultimate guide to making your road trip truly unique and memorable. Ready to hit the road? Start planning your adventure now! #Route66 #Route66RoadTrip #Route66TravelPlanning

Is road trip planning driving you crazy?

Let the Route 66 Road Trip Planning Toolkit be your guide.

Are you ready to hit the Mother Road but feeling overwhelmed with planning? The Route 66 Road Trip Planning Toolkit is your one-stop solution! Spanning 2,448 miles of pure Americana, Route 66 is packed with quirky attractions, historic sites, and unforgettable experiences—so why settle for a generic, outdated itinerary? Our toolkit offers a customizable travel spreadsheet with over 1,300 stops, a detailed eBook, and a step-by-step video guide to help you craft your dream Route 66 road trip. Don’t miss out—start planning your perfect Route 66 adventure today!

Reviews & Ratings

5 based on 1 reviews

1 Review of Tucumcari Ranch Supply & Watson’s BBQ in Tucumcari, New Mexico

  1. Really good barbecue lunch in Tucumcari. I had a sliced brisket sandwich and it was very tender and flavorful. Definitely a good spot for lunch when you’re in the area!

    Reply

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