Santa Monica Pier Arch

Santa Monica, California

CaliforniaRoadside Attraction

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The Santa Monica Pier Arch, located at the entrance of the Santa Monica Pier, is one of the city’s most recognizable landmarks and a favorite photo stop near the end of Route 66. The pier itself opened in 1909, but a highway project in 1939 changed how visitors accessed it. A new ramp was built to bring traffic from Colorado Avenue directly onto the pier, and soon after, the Santa Monica Businessmen’s Association decided to create a proper gateway. They hired Fred Lehman and the Pan-Pacific Neon Sign Company to design and build the arch for $2,000.

Unveiled in 1941, the Streamline Moderne–style sign is 35 feet wide and up to 20 feet tall. Painted in blue, white, and gold, it features bold neon-lit letters reading: Santa Monica – Yacht Harbor – Sport Fishing – Boating – Cafes. The sign reflected the pier’s offerings at the time, though the yacht harbor quickly declined during World War II and boating activity had ended by the 1980s. Even so, the wording remained in place as a reminder of the pier’s history.

The sign has appeared in films, television, and countless vacation photos. It was restored in 1981, trademarked by the city, and in 2012 officially designated as a Santa Monica historic landmark. Today, the glowing arch continues to welcome visitors at Colorado Avenue and Ocean Avenue and stands as a lasting symbol of Santa Monica and the western end of Route 66.

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Santa Monica Pier Arch in Santa Monica, California

Santa Monica Pier Arch

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Address:

81-99 Colorado Ave, Santa Monica, CA 90401

Hours:

Visible 24/7

Cost:

Free

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Photos of the Santa Monica Pier Arch in Santa Monica, California

Santa Monica Pier Arch in Santa Monica, California
Santa Monica Pier Arch in Santa Monica, California
Santa Monica Pier Arch in Santa Monica, California
Santa Monica Pier Arch in Santa Monica, California

Know Before You Go

To make the most of your visit to the Santa Monica Pier Arch in Santa Monica, California, here are some things to know before you go.

Where is the Santa Monica Pier Arch located?

You’ll find this neon sign at the entrance to the Santa Monica Pier, at the intersecton of Colorado Avenue and Ocean Avenue. It spans the roadway ramp that leads down onto the pier.

Is this the official end of Route 66?

No. The Santa Monica Pier is considered the unofficial end of Route 66, but it has become the place most travelers choose to celebrate finishing the journey. With food, games, rides, and that sweeping Pacific Ocean view, it’s a fitting finale to the Mother Road.

When Route 66 was established in 1926, the official western terminus was in downtown Los Angeles. In 1936, the route was realigned to end at Olympic Boulevard and Lincoln Boulevard in Santa Monica (that’s the recognized official endpoint and you can still find an end sign and begin sign there).

The Santa Monica Pier remains the symbolic finish line where most road trippers pose with the Santa Monica Pier Arch and the famous End of the Trail sign.

When is the best time to visit the sign?

Daytime is great for photos, but evenings offer a special view when the neon sign lights up. Sunset is especially popular for views of the glowing neon sign with a colorful Pacific Ocean sky in the background.

Where can you park near the Santa Monica Pier?

Parking is available right on the pier deck (limited hours, Monday–Thursday), or in nearby beach lots ($7–$18 per day) that run from sunrise to sunset. For longer visits, try the Civic Center Garage or downtown Santa Monica parking structures, which offer the first 90 minutes free. Metered street parking is also available throughout the city. If you’d rather skip driving, the Metro E Line drops you just a short walk from the pier or you can walk from any nearby hotel. Find more parking information here.

Where to Stay Near the Santa Monica Pier Arch

Complete your travel itinerary and get a good night’s rest at the beginning or end of your journey with a stay at one of these Santa Monica hotels near Route 66.

The Georgian

The Georgian Hotel has been serving the Hollywood greats since 1933 and is recognized as one the most visually stunning and iconic establishments on the California coast. Spend the night in a stylish suite with an ocean view, dine on their famed coastal cuisine, and have the beach right at your doorstep.

Fairmont Miramar Hotel & Bungalows

Fairmont Miramar Hotel & Bungalows was developed in the 1920s on the site of a 19th-century estate. Over the years this Santa Monica hotel has hosted a variety of Hollywood stars, including Greta Garbo and Marilyn Monroe. Stay in an ocean-view room or enjoy one of the charming 1930s bungalows.

Santa Monica Hotel

Santa Monica Hotel offers a good mix of location, value, and comfort. The simple motel is located one mile from Santa Monica Pier and offers free self-parking, cable TV, and WiFi in a vibrant setting.

Enhance your visit to Los Angeles with a tour! Whether you love sightseeing, Hollywood movies, or family-friendly adventures, there are plenty of options for everyone.

Attractions Near the Santa Monica Pier Arch on Route 66

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Planning your Route 66 road trip? Our Route 66 Road Trip Planning Toolkit is your go-to resource for crafting the perfect itinerary! With over 1,300 stops, including quirky roadside attractions, historic sites, and classic diners, our toolkit helps you prioritize what matters most to you. It’s the ultimate guide to making your road trip truly unique and memorable. Ready to hit the road? Start planning your adventure now! #Route66 #Route66RoadTrip #Route66TravelPlanning

Is road trip planning driving you crazy?

Let the Route 66 Road Trip Planning Toolkit be your guide.

Are you ready to hit the Mother Road but feeling overwhelmed with planning? The Route 66 Road Trip Planning Toolkit is your one-stop solution! Spanning 2,448 miles of pure Americana, Route 66 is packed with quirky attractions, historic sites, and unforgettable experiences—so why settle for a generic, outdated itinerary? Our toolkit offers a customizable travel spreadsheet with over 1,300 stops, a detailed eBook, and a step-by-step video guide to help you craft your dream Route 66 road trip. Don’t miss out—start planning your perfect Route 66 adventure today!

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