Rainbow Rock Shop

Holbrook, Arizona

ArizonaRoadside AttractionShopping

Find giant dinosaur roadside attractions guarding a garden of petrified wood, rocks, and other souvenirs at the Rainbow Rock Shop in Holbrook, Arizona.

Petrified wood shops are popular roadside stops in eastern Arizona. It makes sense as it’s a commodity that is prolific in the area, especially within the popular Petrified Forest National Park. What is petrified wood? Petrified wood is a type of fossilized wood that transforms over millions of years. Through a process called mineralization, organic matter in the wood gradually gets replaced by minerals, often silica or quartz, preserving the original structure and cellular details of the wood. It is illegal to take specimens out of the park, so it’s only natural that shops surround the area that sell petrified wood of all shapes and sizes to tourists who want to take home a souvenir. And many of those shops do anything they can to lure you from the road and make sure their shop stands out above the rest.

Dinosaur statues are a popular theme for these roadside attractions, and shops like Stewart’s Petrified Wood and Painted Desert Indian Center both erected giant dinosaurs outside to attract passersby. But one of the most recognizable examples is right in the middle of Holbrook’s downtown Route 66 area at the Rainbow Rock Shop (also known as Indian Rock Shop).

In front of this Holbrook store are big cartoonish dinos that peek out over the chain link fenced in yard that surrounds the shop. Owner Adam Luna spend more than twenty years crafting the eleven dinosaur roadside attractions out of cement and reinforcing rods. They are popular backdrops for fun Route 66 photos, but be warned that the shop owner may or may not charge you $1 for each pic with them.

Of course as with any rock shop, the dinosaurs are just a front for the store. Step inside to find rocks, fossils, geodes, and petrified wood of various sizes along with souvenirs of all types, all available for sale.

Last modified: April 21, 2024
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Rainbow Rock Shop in Holbrook, Arizona Route 66 Roadside Attraction

Rainbow Rock Shop

Address:
101 Navajo Blvd, Holbrook, AZ 86025

Hours:
10am-4:15pm (Monday, Thursday - Saturday)
10am-3:30pm (Wednesday)
Closed (Sunday, Tuesday)

Cost:
Free

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Photos of Rainbow Rock Shop in Holbrook, Arizona

Rainbow Rock Shop in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop in Holbrook, Arizona Route 66 Roadside Attraction
Rainbow Rock Shop in Holbrook, Arizona Route 66 Roadside Attraction

Know Before You Go

To make the most of your visit to the Rainbow Rock Shop in Holbrook, Arizona, here are some things to know before you go.

  • While there were none while we visited, it has been reported that signs at this site declared a fee (around $1) for taking photos with the dinosaurs.
  • Coming before or after hours? While you can’t enter the property, the dinosaurs are still visible from the road.
  • A small parking area with about five spots is available for visitors on the side of the building.

Where to Stay Near Rainbow Rock Shop

Complete your travel itinerary and get a good night’s rest on your road trip with a stay at one of these Holbrook, Arizona hotels near Route 66.

Wigwam Motel

Have you slept in a Wigwam lately? Seven Wigwam Motels were built in the 1930s and 1940s. Today, only three remain, including two on Route 66. Each motel room in the Holbrook Wigwam Motel is in an individual building shaped like a teepee. Spend the night in this motel, which is listed on the National Register of Historic Places and was the inspiration for Sally’s Cozy Cone Motel in the Pixar movie Cars.

Brad’s Desert Inn

Brad’s Desert Inn was originally built in 1967 and was recently renovated to appease the modern road tripper. The hotel boasts a rustic Southwestern charm that makes in a desert oasis for the weary traveler. Located close the the Petrified National Forest you’re sure to have a memorable stay.

66 Motel

66 Motel in Holbrook promises to be a “home away from home.” This motel offers free wifi and parking and rooms with a refrigerator and air conditioning.

Enhance your visit to the Petrified Forest National Park with a tour!

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