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Jack Rabbit Trading Post

Joseph City, Arizona

ArizonaRoadside AttractionShopping

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Jack Rabbit Trading Post in Joseph City, Arizona is a Route 66 institution that has been attracting travelers through warm hospitality and clever marketing since the 1940s.

Jack Rabbit Trading Post is a convenience store and curio shop famously located on Route 66. It’s the perfect place to pick up your favorite road trip souvenir, whether you’re looking for a t-shirt, mug, shot glass, or magnet!

The shop opened in 1949 and quickly became a must-stop attraction for Route 66 travelers. Its popularity was made possible partially by the series of roadside billboards lining the road between Missouri and Arizona. The bright yellow ads featured a black silhouette of a rabbit along with the distance you were away from the attraction, which got smaller and smaller the closer you got. The final double sided sign read “HERE IT IS” and still stands outside the location today.

The marketing tactic was conceived by the original owner, James Taylor (no, not that James Taylor) and is a technique still used today by the likes of Wall Drug and Buc-ee’s. In fact, while driving I-40 in Arizona you won’t be able to miss the yellow billboards for Jack Rabbit Trading Post lining the road that beckon Route 66 travelers to pull over to explore the roadside attraction.

The Route 66 souvenir shop is still open today and is a popular stop for road trippers looking to buy some mementos and take Instagram photos with the famous “HERE IS IS” sign or the mountable fiberglass jackrabbit.

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Jack Rabbit Trading Post in Joseph City, Arizona Route 66 Souvenir Shop and Roadside Attraction

Jack Rabbit Trading Post

5 based on 1 reviews

Address:

3386 U.S. Rt. 66, Joseph City, AZ 86032

Hours:

9:00 am-5:00 pm (Monday-Saturday), 11:00 am-4:00 pm (Sunday)

Phone Number:

(928) 288-3230

Official Website Get Directions
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Photos of Jack Rabbit Trading Post in Joseph City, Arizona

Jack Rabbit Trading Post in Joseph City, Arizona Route 66 Souvenir Shop and Roadside Attraction
Jack Rabbit Trading Post in Joseph City, Arizona Route 66 Souvenir Shop and Roadside Attraction
Jack Rabbit Trading Post in Joseph City, Arizona Route 66 Souvenir Shop and Roadside Attraction
Jack Rabbit Trading Post in Joseph City, Arizona Route 66 Souvenir Shop and Roadside Attraction
Jack Rabbit Trading Post in Joseph City, Arizona Route 66 Souvenir Shop and Roadside Attraction
Jack Rabbit Trading Post in Joseph City, Arizona Route 66 Souvenir Shop and Roadside Attraction
Jack Rabbit Trading Post in Joseph City, Arizona Route 66 Souvenir Shop and Roadside Attraction

Know Before You Go

To make the most of your visit to Jack Rabbit Trading Post in Joseph City, Arizona, here are some things to know before you go.

Where is Jack Rabbit Trading Post on Route 66?

Jack Rabbit Trading Post is located at 3386 Historic U.S. Route 66 in Joseph City, Arizona. If taking the highway, it is just off I-40 via Exit 269, and sits along the old U.S. 66 alignment between Holbrook and Winslow.

Is Jack Rabbit Trading Post still open?

Yes! Jack Rabbit Trading Post is still open. Some travelers think that this souvenir stop has closed because a similarly-named Route 66 attraction (Henry’s Rabbit Ranch in Staunton, Illinois) recently closed. But Jack Rabbit Trading Post is still going strong!

It is open Monday through Saturday from 9:00 am to 5:00 pm and on Sundays from 11:00 am to 4:00 pm.

What should you look for and photograph?

There are many fun things to look for and photograph at Jack Rabbit Trading Post.

The most famous photo op is the big, yellow “HERE IT IS” sign across the road. Many travelers also stop for photos with the big fiberglass rabbit (look for the step stool behind it so you can mount with ease). You can also find fun signage around the property as well as a small room inside with memorabilia from this Route 66 attraction.

What souvenirs can you buy?

One of the best souvenirs you can buy at Jack Rabbit Trading Post is the Mini Mileage Sign, which can be printed with the mileage between the roadside stop and your home (it’s one of the most Unique Route 66 Souvenirs to Bring Home From Your Journey).

The souvenir shop also has a wide selection of souvenirs, including jewelry, games, Route 66 memorabilia and collectibles, clothing, travel mugs, and Jack Rabbit memorabilia.

Where can you park?

A parking out front accommodates vehicles of all sizes.

Is this a popular Route 66 attraction?

Yes! With it’s iconic sign, fun photo ops, and impressive selection of road trip souvenirs, Jack Rabbit Trading Post is a popular Route 66 attraction. It is one of our picks for the Top 10 Arizona Route 66 Roadside Attractions, 66 Route 66 Attractions Worth Pulling Over For, and 66 Most Instagrammable Spots on Route 66.

Where to Stay Near Jack Rabbit Trading Post

Complete your travel itinerary and get a good night’s rest on your road trip with a stay at one of these Arizona hotels on Route 66.

Wigwam Motel

Have you slept in a Wigwam lately? Seven Wigwam Motels were built in the 1930s and 1940s. Today, only three remain, including two on Route 66. Each motel room in the Holbrook Wigwam Motel is in an individual building shaped like a teepee. Spend the night in this motel, which is listed on the National Register of Historic Places and was the inspiration for Sally’s Cozy Cone Motel in the Pixar movie Cars.

La Posada Hotel

La Posada offers a four-star experience that can’t be beat. The 1930 hotel was created by architect Mary Colter, hotelier Fred Harvey and the Santa Fe Railway. It was the last great railway hotel built in America and the finest historic hotel on Route 66. Over the years it has served an impressive roster of celebrity guests, from James Cagney to Franklin D. Roosevelt to Amelia Earhart to John Wayne. Book a room and a reservation at The Turquoise Room, one of the finest restaurants in the southwest.

The Winslow

The Winslow is a contemporary hotel in the heart of Winslow. Enjoy rooms with air conditioning and flat screen TVs or the communal areas with pool tables, bocce balls, table tennis, darts, and a bar.

Enhance your visit to the Petrified Forest National Park with a tour!

Attractions Near Jack Rabbit Trading Post on Route 66

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Planning your Route 66 road trip? Our Route 66 Road Trip Planning Toolkit is your go-to resource for crafting the perfect itinerary! With over 1,300 stops, including quirky roadside attractions, historic sites, and classic diners, our toolkit helps you prioritize what matters most to you. It’s the ultimate guide to making your road trip truly unique and memorable. Ready to hit the road? Start planning your adventure now! #Route66 #Route66RoadTrip #Route66TravelPlanning

Is road trip planning driving you crazy?

Let the Route 66 Road Trip Planning Toolkit be your guide.

Are you ready to hit the Mother Road but feeling overwhelmed with planning? The Route 66 Road Trip Planning Toolkit is your one-stop solution! Spanning 2,448 miles of pure Americana, Route 66 is packed with quirky attractions, historic sites, and unforgettable experiences—so why settle for a generic, outdated itinerary? Our toolkit offers a customizable travel spreadsheet with over 1,300 stops, a detailed eBook, and a step-by-step video guide to help you craft your dream Route 66 road trip. Don’t miss out—start planning your perfect Route 66 adventure today!

Reviews & Ratings

5 based on 1 reviews

1 Review of Jack Rabbit Trading Post in Joseph City, Arizona

  1. One of the best souvenir shops on Route 66! Come to see the iconic big yellow sign out front and take pictures with the fiberglass rabbit. But be sure to stop inside for some souvenir shopping too! I got a great magnet to add to my road trip souvenir collection!

    Reply

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